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Just One Key


In this video, I share my tips on how to make sure your audience remembers the key points of your presentation. Using the analogy of keys, I explain why it's important to have a clear and concise message, and how to make it memorable for your listeners. Whether you're presenting in a professional setting or giving a talk to friends, these tips will help you leave a lasting impression.

The Pub test

In the UK (the United Kingdom) we love our pubs.

And we like to meet in pubs after work to socialize and talk about the day.

You might have talked about the performance of your bosses or other people you know.

The discussion might sound something like this:

Jim: Were you at Dave Richie's talk today?

Tony: Yes, I was actually.

Jim: Me too. I must admit he went on and on and never got to the point.

Tony: Yes, I got some of my emails done while he was rambling on… and on…

Well, this was not such a good evaluation of Dave, was it?

Dave's challenge is that he does not know what he wants to tell his audience.

He has no real take-home message. The audience does not know what they should do next.


It is a helpful tip to place yourself in the frame so that you are roughly on a level of the 2 higher, red circles above. This is no hard and fast rule.

Some people, like me, like to stand with their head between the two red circles on top. I personally vary my position between this central position and the top right circle.

Takeaways and Tips

1. Write down your take-home message in one sentence.

Example 1
If you work in a company:

At the end of this talk I want my audience to be so enthusiastic that they…

click on the link to set up a meeting to discuss how to implement it in the team.

Example 2
If you are an independent consultant trainer:

At the end of this talk I want my audience to be so enthusiastic that they…

a. sign up for my course or
b. arrange a meeting with me
c. sign up for my free Presenting Insights course
d. sign up for for my newsletter

All these actions are concrete and it is easy to see if the person has done them.

2. This CTA (call to action) is the phrase we use to get somebody to do something.

3. As an inspired and introverted business professional who “Speaks with Quiet Confidence”.

As more introverted people we tend not to want to “intrude” on potential clients or bosses. So we procrastinate.


“Just do it” –Nike


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